The Detroit IBEW Local 58 desired a new look and branded space that would empower workers and make it their own. To accomplish these goals, Ideation used a combination of environmental graphic design, custom signage and handpainted graphics. Ideation’s designer simplified the IBEW seal so that it would reproduce better and promote their brand identity. Michelle Lannoo, head designer […]
Branded Space at IBEW Local 58 Detroit Read More »
When patrons walk into your restaurant for the first time, what will they find? Most arrive with expectations and hope for a new and exciting experience. Anything, from the service to the lighting, and even the signage, can either bolster or hurt the perception of the brand. And for a restaurant, even more than any other
How Signs Play a Part in Restaurant Branding Read More »
How can a church communicate who they are and what they believe through signs and architecture? One way they can share what they stand for is with environmental branding. Environmental design marries various elements including graphic design, construction, and landscape architecture. Environmental designers also concern themselves with the visual aspects of wayfinding. They communicate brand identity through
Environmental Design for Churches Read More »
Several years ago we found that we were no longer ‘making signs’ but rather using business signs as one of the elements that create a branded environment. Design companies like to think that a branded environment is a new concept. Yet, the concept has actually been around for quite some time. What Is a Branded Environment? A branded environment extends
What Is a Branded Environment? Read More »
Whether you need to revamp an existing business or want to establish a new one, business signage says a lot about your company. Signs identify where you are, communicate who you are, and help people comfortably navigate your business. Most people focus on the exterior sign and forget about wayfinding signs, reception signs, and even
4 Business Signage Ideas for Your Company Read More »
With a growth plan involving the opening of new restaurants across the Midwest, Bagger Dave’s Burger Tavern turned to Ideation Orange to refine the logo design for optimal impact in signage. The original logo existed solely in a circular shape. Per Creative Director, Jon Moses, “working together with Krieger Klatt Architecture, we recognized that the logo
Bagger Dave’s: Designing Logos with Signage in Mind Read More »
Chef and Baker, Freeman Gunnell had a vision for a European style bakery in the lakeshore community of Grosse Pointe Park, Michigan that featured homemade artisan breads, European pastries, specialty cakes and an array of sweet and savory items. With the name Cornwall Bakery and a building in hand, Freeman turned to Ideation Orange to
Cornwall Bakery: Letting the Storefront Influence the Logo Read More »
When asked to brand the new flagship retail location of Monty’s Beef, Ideation Orange’s Michael Garavaglia started at the farm! He needed to tell people about this provider of Piedmontese beef originating from the Italian Alps. So, he incorporated pieces of their story into all the design elements and used a mural and other graphics. This
Monty’s Beef: Using a Mural to Tell Their Story Read More »
Andrew Jacob loves his pets and had a vision for a new kind of pet food and supply store. He wanted one that focused on natural and locally sourced products. His knowledgeable staff would select each with care. Plus, he wanted a store that would make people smile. Andrew turned to Ideation Orange to build
Purely Pets: How to Build a Brand Identity Read More »
The owners of Holiday Market turned to Ideation Orange to help craft a visual identity and in-market experience. They wanted to brand a new authentic and premium barbeque offering in Metro Detroit. Of course, we leaped at the chance. After all, who wouldn’t want to research this project? So, to gather inspiration, we toured barbeque
Smokehouse: Fingerlicking In-store Environment Read More »
