Purely Pets: How to Build a Brand Identity

Andrew Jacob loves his pets and had a vision for a new kind of pet food and supply store. He wanted one that focused on natural and locally sourced products. His knowledgeable staff would select each with care. Plus, he wanted a store that would make people smile.  Andrew turned to Ideation Orange to build a brand identity and create a branded space.

And we met the challenge!

ideas_pp02

Building the Brand Identity

Ideation started by creating the design elements that would define Purely Pets in a competitive marketplace. To build a brand identity that competes against industry giants like Petco and PetSmart presents a challenge. We needed to present him as a credible contender. Yet, he still needed to communicate a unique experience. Our goal as we began to build a brand identity was for customers to connect with the healthier concept. Plus, we needed to make them smile.

build a brand identity for purely pets

Exterior facade signage brings the brand outside.

ideas_pp04

Aisle signage designed with smiles in mind.

ideas_pp05

The “Lagoon” area showcased a reptilian pattern. It was produced from an iridescent vinyl for colors that change with your position.

ideas_pp06

ideas_pp07

Environmental graphics were designed using playful photographs of pets in outdoor settings.  The unique arrangements of each image better integrated with the overall environment.

ideas_pp08

ideas_pp09

Signage design made for easy exploration with a sense of anticipation and discovery.

ideas_pp10

Signs proudly communicated the brand’s promise throughout the store.

ideas_pp11

Every sign contributed to the environmental branding.

ideas_pp12

ideas_pp13
“The team at Ideation Orange listened to me and brought my vision for Purely Pets to life.  Their ability to drive the project from start to finish made it an efficient and fun process. My favorite questions from first-time customers include, “where are your other stores?” They also ask “where is your headquarters?”  It’s great to have a brand that’s as poised for growth as I am.”

Andrew Jacob, Purely Pets Owner

Photos ©2015 Gene Meadows 

Popular

Stay Inspired

We’ll keep you on the cutting edge with fresh examples, new materials and best practices for space branding.

Share

Don’t let your space be common.

Create an environment that you and your people will be proud of.

Scroll to Top