At Ideation Orange we love to help our clients get more bang for their buck. One way we do this is with what we call the Power of Paint.
Our clients often call on us to help them re-imagine the exterior of their buildings. It could be a dentist that acquired an older practice. It could be a retailer or restaurant that is moving into a spot previously held by a similar business. It could be a manufacturer that wants to increase name and brand recognition. The reasons are nearly endless, but the goal is generally the same: to make people notice and express the brand.
While signage is part of the solution, something more is often needed. While the “more” could involve more expensive architectural changes or cladding, “more” can often be accomplished at a much lower cost with a well-designed exterior paint job. Usually, the client had budgeted to repaint the building anyway.
This is something we practice as we preach! The above picture is of our new studio. The incremental cost to paint the 3-color design shown was just 10% more than if we had painted it a single gray color!
Successful design doesn’t have to be expensive. Schedule an appointment to re-imagine the exterior of your building or explore the Power of Paint.
