Goal: To make existing donors proud – and move potential donors to action
Scope: Donor recognition display that complimented the surrounding artwork
Timeframe: 5 months
The Detroit Institute of the Arts (DIA) Learning Center is an outlet for connecting the community to art through classes for kids and adults. Since the center was built largely by donations, the DIA wanted a way to honor those donors, while attracting potential new donors at the same time. To do that, Ideation Orange designed a living donor wall that looked like a piece of art itself. The display was created using pieces that came together to represent the connection of art and community, and was flexible in nature so that more names could be added along the way. We used colors that complimented the interior of the center, as well as an application process that allowed for easy expansion and reorganization.
