Goal: Improve recruitment, increase pride, and help visitors navigate the campus.
Scope: Exterior of McNichols campus
Timeframe: 12 months
The University of Detroit Mercy was looking to increase their brand visibility and help new students and visitors navigate the campus. A collection of building banners communicates the UDM brand story and custom-commissioned murals from local artists help bring a taste of the city culture to the historic grounds. A 7-foot-tall Titan sculpture outside the Student Union offers passersby a memorable photo backdrop, while the wayfinding system helps vehicular and pedestrian traffic find important destinations throughout campus.
"Creativity is at the heart of Ideation Orange. They impressed us with their ability to think outside the box and propose strategies that were not just visually striking but also strategic. Each design element they crafted reflected our brand identity while pushing boundaries. Working with Ideation Orange was a breeze. Their team members are not only skilled professionals but also passionate collaborators who are genuinely dedicated to their clients' success. Clear and efficient communication ensured deadlines were met without sacrificing quality.Ideation Orange isn't just a creative agency; they're a strategic partner in elevating your brand. Their blend of creativity, expertise, and commitment makes them an excellent choice for businesses seeking innovative marketing solutions. I wholeheartedly recommend Ideation Orange to anyone looking to make a memorable impact in their industry."
Jennifer Walsh – Lineage Logistics
Along The Way
