Goal: To attract the attention of potential customers driving by
Scope: Exterior signage and branding for a new farm and market with an old school vibe.
Timeframe: 3 months
The owner of Vestergaard Farms contracted Ideation Orange to design the exterior of his farm and market. The market was unique in that even though it was new, it evoked an old-school feeling as if it had been there forever. We focused on those attributes when coming up with a look and feel for the signage, and created custom typography with traditional vibes and modern sensibilities. Additionally, all of the exterior logos and signs were hand-painted to help tell the story of “old meets new.”
