Goal: Improve recruitment, increase pride, and help visitors navigate the campus. Scope: Exterior of McNichols campus Timeframe: 12 months The University of Detroit Mercy was looking to increase their brand visibility and help new students and visitors navigate the campus. A collection of building banners communicates the UDM brand story and custom-commissioned murals from local […]
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Goal: Help Barkside make a brand statement inside and out Scope: Exterior and interior signage Timeframe: 6 months including permitting Barkside (part dog park, part watering hole) came to Ideation Orange looking for help bringing their playful brand to their space. We designed modest yet impactful exterior signage to help attract the attention of patrons.
Goal: Gateway signage to welcome people to Hazel Park Scope: Monument and Gateway Signage Timeframe: 2 years Hazel Park leaders came to Ideation Orange to design the first major public expression of the city. The design signals the city’s rebirth, constructed with angled metal that nods to the local “maker” culture. The warm colors
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Goal: Increase sales, employee retention & recruitment Scope: Reception experience, breakroom/gathering space Timeframe: 4 months Square Feet: 3500 sq. ft. Sunnyside Medicare had recently invested in a new brand and website and was in the process of building out a new headquarters when they turned to Ideation Orange to help create a reception experience that
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Goal: Increase brand visibility and business with the launch of a new flagship location. Scope: Exterior façade and signage design Timeframe: 4 months Bright Ideas Modern Furniture was moving from their original location of many years, to a larger space. They wanted a brand refresh that would better represent their new interior look and location
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Goal: To attract the attention of potential customers driving byScope: Exterior signage and branding for a new farm and market with an old school vibe.Timeframe: 3 months The owner of Vestergaard Farms contracted Ideation Orange to design the exterior of his farm and market. The market was unique in that even though it was new,
Goal: To create a space that employees wanted to work inScope: Building exteriorTimeframe: 5 monthsCollaborators: Jessie Kassel (Local Detroit Muralist) Strategic Energy Solutions was looking for ways to use exterior art to make their Berkley Michigan Headquarters a more attractive place for employees to spend time. SES also wanted to give back to the community
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