Goal: Improve recruitment, increase pride, and help visitors navigate the campus. Scope: Exterior of McNichols campus Timeframe: 12 months The University of Detroit Mercy was looking to increase their brand visibility and help new students and visitors navigate the campus. A collection of building banners communicates the UDM brand story and custom-commissioned murals from local […]
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Goal: Help Barkside make a brand statement inside and out Scope: Exterior and interior signage Timeframe: 6 months including permitting Barkside (part dog park, part watering hole) came to Ideation Orange looking for help bringing their playful brand to their space. We designed modest yet impactful exterior signage to help attract the attention of patrons.
Goal: Help visitors navigate the capitol while respecting the architecture of the historic building Scope: Interior and exterior wayfinding Timeframe: 12 months The Michigan State Capitol Commission came to Ideation Orange for help with an interior and exterior wayfinding solution that would help visitors navigate the complex space. Ease of navigation was important, but also
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